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Adobe® Experience Manager Quick-Reference Guide: Web Content Management [formerly CQ] by Shane Closser

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6. Personalization

One of AEM’s most powerful features is the ability to create personalized content for specific segments or groups of site visitors, or to test variations of content for optimization. AEM’s robust framework handles these strategies seamlessly and allows you to create compelling, engaging content to all users.

Working with user profiles

AEM’s user profiles can target campaigns and content to specific visitor segments based on common attributes such as age, gender, location, browser type, lifestyle, and so on. First, begin by learning how to create a user, and then you will learn how to personalize or target content in AEM to this user.

How to create user profiles in AEM

1. On the AEM welcome screen, click Users. You can also ...

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