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Adobe® Experience Manager Quick-Reference Guide: Web Content Management [formerly CQ] by Shane Closser

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1. Why Adobe Experience Manager (AEM)?

Over the last few years, we have seen websites evolve from static brochureware sites to dynamically changing digital marketing suites that are competing in an arena where the competition is a click away. In a short amount of time, some of the biggest brands across industries have evaporated into Chapter 11 because they refused to risk their brick and mortar cash cows by moving their businesses online.

To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. They are turning to technologies like Adobe Experience Manager (AEM) to remain competitive.

AEM allows organizations to create a compelling online experience across digital channels—web, mobile, email, ...

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