You are previewing Adobe® Experience Manager: Classroom in a Book®: A Guide to CQ5 for Marketing Professionals.
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Adobe® Experience Manager: Classroom in a Book®: A Guide to CQ5 for Marketing Professionals

Book Description

Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.

Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them.

After reading this book, marketers will understand:

    •    The basics of content management in Adobe Experience Manager

    •    How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products

    •    How to manage dynamic content that is targeted to specific audiences

    •    The fundamental concepts that will help to create a smooth implementation

Getting Started

Ch 1: The Basics

Ch 2: Evaluating AEM

Ch 3: Managing Content

Ch 4: Digital Asset Management

Ch 5: Metadata and Tagging

Ch 6 Multilingual Content

Ch 7: Workflows

Ch 8: Social Communities

Ch 9: E-Commerce

Ch 10: Mobile for Marketers

Ch 11: Architecture Basics

Ch 12: Administration Basics

Ch 13: Web Analytics

Ch 14: Marketing Campaign Management  

Ch 15: Dynamic Content

Ch 16: Integrating AEM

Ch 17: Technical Basics

Ch 18: Defining Requirements

Ch 19: User Experience Design

Ch 20: The Implentation Process

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Acknowledgments
  4. Contents
  5. Getting Started
    1. Who is this book for?
    2. CQ5 or AEM?
    3. The role of the solution partner
    4. What’s in the book?
    5. About the screenshots
    6. About Geometrixx
    7. About Classroom in a Book
    8. Prerequisites
    9. Additional resources
  6. 1. The Basics
    1. Introduction to web content management
    2. Web experience management
    3. Adobe’s approach to digital marketing
    4. Summary
    5. Review questions
    6. Review answers
  7. 2. Evaluating AEM
    1. Key features
    2. Make it work for you
    3. When it might not work for you
    4. An AEM success story (that we made up)
    5. Considering AEM
    6. Licensing considerations
    7. Summary
    8. Review questions
    9. Review answers
  8. 3. Managing Content
    1. Managing content the AEM way
    2. Key roles
    3. Pages and page-centric content
    4. Content editing tools
    5. Content inheritance
    6. Creating content
    7. Basics of page management
    8. SEO considerations
    9. Summary
    10. Review questions
    11. Review answers
  9. 4. Digital Asset Management
    1. Business domain of DAM
    2. Basic digital asset management
    3. Advanced digital asset management
    4. Summary
    5. Review questions
    6. Review answers
  10. 5. Metadata and Tagging
    1. Data about data
    2. Tagging and the common vocabulary
    3. Metadata in AEM
    4. Tagging in AEM
    5. Developing a taxonomy
    6. Summary
    7. Review questions
    8. Review answers
  11. 6. Multilingual Content
    1. Being global isn’t easy
    2. Using AEM to manage multilingual content
    3. Applying the concepts
    4. Summary
    5. Review questions
    6. Review answers
  12. 7. Workflows
    1. Workflow basics
    2. Workflows in AEM
    3. Summary
    4. Review questions
    5. Review answers
  13. 8. Social Communities
    1. The impact of social marketing
    2. AEM social features
    3. Summary
    4. Review questions
    5. Review answers
  14. 9. E-Commerce
    1. Basics of e-commerce
    2. E-commerce framework
    3. Summary
    4. Review questions
    5. Review answers
  15. 10. Mobile for Marketers
    1. Authoring on mobile
    2. Authoring for mobile
    3. Mobile strategy
    4. Summary
    5. Review questions
    6. Review answers
  16. 11. Architecture Basics
    1. AEM instances
    2. Replication
    3. Clustering
    4. The Dispatcher
    5. Server architecture
    6. Summary
    7. Review questions
    8. Review answers
  17. 12. Administration Basics
    1. Package management
    2. Users and permissions
    3. AEM reports
    4. Miscellaneous functions
    5. Summary
    6. Review questions
    7. Review answers
  18. 13. Web Analytics
    1. Understanding analytics
    2. Analytics and AEM
    3. Summary
    4. Review questions
    5. Review answers
  19. 14. Marketing Campaign Management
    1. Marketing campaigns
    2. The Marketing Campaign Management interface
    3. Executing campaigns
    4. Email marketing
    5. Summary
    6. Review questions
    7. Review answers
  20. 15. Dynamic Content
    1. Dynamic and static content
    2. Content personalization
    3. Content testing
    4. Summary
    5. Review questions
    6. Review answers
  21. 16. Integrating AEM
    1. The challenge of modern marketing
    2. Integration models
    3. Cloud service configurations
    4. Custom cloud-based integration
    5. Summary
    6. Review questions
    7. Review answers
  22. 17. Technical Basics
    1. Why learn the technical stuff?
    2. Web development 101
    3. HTML, CSS, and JavaScript
    4. Java, servlets, and JavaServer Pages
    5. AEM’s architecture
    6. Summary
    7. Review questions
    8. Review answers
  23. 18. Defining Requirements
    1. You are not building a website!
    2. Setting the stage
    3. Defining your needs
    4. Best practices
    5. Summary
    6. Review questions
    7. Review answers
  24. 19. User Experience Design
    1. What is UXD?
    2. UX and WCM
    3. Mobile first: A modern approach
    4. Summary
    5. Review questions
    6. Review answers
  25. 20. The Implementation Process
    1. Implementation phases
    2. Agile processes
    3. Development concepts
    4. Best practices
    5. Summary
    6. Review questions
    7. Review answers
  26. Index