Chapter 38. Enabling PDFs with Yahoo! Ads

Advertising on Web sites is becoming commonplace for many businesses. We see Google Ads and Yahoo! ads on many different commercial Web sites and individual blogger sites.

It stands to reason that the natural evolution of advertising ultimately gets into individual graphic design pieces such as brochures, pamphlets, and many different files you create for your clients.

As an extension of Web page advertising, Adobe has introduced PDF Ads powered by Yahoo!, where advertising similar to what we see on Web pages can be included directly in PDF documents. The inclusion of ads in PDF documents is not a feature available in Acrobat. Yahoo!-enabled PDFs are derived from a service provided by Adobe Systems.

In this chapter, you learn how to add Yahoo! ads to PDF documents using the Adobe service Ads for Adobe PDF Powered by Yahoo!.

Adding Ads from Yahoo! to PDF Files

Depending on the design piece you create for a client, you may be able to entice your clients into exploring advertising within design pieces your clients host on their Web servers. A brochure for a resort, a product brochure for a reseller, a company newsletter, and other types of design pieces might be good candidates for including advertising in the files that a client hosts on a local Web server.

Ads for Adobe PDF is a means for your clients or you to monetize your documents through a free service provided by Adobe. You don't need to worry ...

Get Adobe® Creative Suite® 4 Bible now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.