Acknowledgments
A lot of thought leaders and coworkers have shaped my thinking and eased my learning. With this book, I am hoping to give back to the analytics community by sharing my knowledge about analytics in general and Adobe SiteCatalyst in particular. I hope you find it useful.
Joe Christopher, director of analytics at Blast Analytics & Marketing, graciously agreed to be the book’s technical editor. The depth of Joe’s knowledge is one of the best-kept secrets in the analytics community, but I’m sure it won’t be that way for long. His work ethic and professionalism are just two of the things that make him a great role model.
I’m grateful to Victor Gavenda, executive editor at Adobe Press, who challenged me to write the first draft in less ...
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