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Adobe® Analytics with SiteCatalyst® Classroom in a Book® by Vidya Subramanian, David A. Schweidel

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10. Dashboards

Lesson overview

You’ve done all the analysis. Now you just need to package it up, tie a nice red ribbon around it, and deliver it to management. Adobe makes it easy to add those reports to your dashboard—a quick and easy way to present your findings. In this lesson, you’ll learn to create dashboards within SiteCatalyst and find out how to include all your KPI information in them.

The goals of this section are:

Understanding your audience and the business decisions they are looking to drive

Determining the KPIs, SiteCatalyst reports, segments to run and analyze

Determining the best way to present your findings catering to the audience

This lesson will take 45 minutes to complete.

You’ve spent a lot of time and effort analyzing ...

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