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Adobe® Analytics with SiteCatalyst® Classroom in a Book® by Vidya Subramanian, David A. Schweidel

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9. External Data Analytics

Lesson overview

In this lesson, you’ll learn how to analyze external analytics data. The primary issue with analytics data is that most companies have multiple sources of data in disparate tools and databases. This lesson teaches you ways to see all the key elements of the offline data in Adobe SiteCatalyst.

The goals of this section are:

Understanding what you need to integrate data with offline data

Determining the SiteCatalyst reports to run based on your analysis needs

Determining the issues that impact the data and the implementation details that affect the data quality

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This lesson will take 30 minutes to ...

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