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Adobe® Analytics with SiteCatalyst® Classroom in a Book® by Vidya Subramanian, David A. Schweidel

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8. Retention Analytics

Lesson overview

In this lesson, you’ll learn to analyze retention data. This will be particularly insightful if you sell products on your site.

The goals of this section are:

Understanding what you need to measure for retention analytics

Determining the Adobe SiteCatalyst reports to run based on your analysis needs

Identifying the issues that impact the data and the implementation details that affect the data quality

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This lesson will take 30 minutes to complete.

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The cost of acquiring a customer is high for most businesses. ...

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