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Adobe® Analytics with SiteCatalyst® Classroom in a Book® by Vidya Subramanian, David A. Schweidel

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7. Conversion Analytics

Lesson overview

In this lesson, you’ll learn to analyze conversion data. Almost everyone in an organization has an eye on conversion to assess the monetary impact of marketing and technology decisions. So this is an important topic for all.

The goals of this section are:

Understanding what to measure to determine the success of converting customers

Determining which Adobe SiteCatalyst reports to run to determine gross and net revenue

Determining the issues that impact the data and the implementation details that affect data quality

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This lesson will take 45 minutes to complete.

Once a visitor starts the conversion ...

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