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Adobe® Analytics with SiteCatalyst® Classroom in a Book® by Vidya Subramanian, David A. Schweidel

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6. Persuasion Analytics

Lesson overview

In this lesson, you’ll learn to analyze persuasion data. This chapter will help you understand which web pages truly have an impact on persuading your visitors to make that decision to convert. Think of persuasion as a visitor trying to decide between brands or different products to buy.

Goals of this section are:

Understanding pages that influence in your website

Determining the influence of technology

Determining the influence of mobile technology on the data quality

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This lesson will take 30 minutes to complete.

Once a visitor is engaged, she still needs to be persuaded to make the final leap. The ...

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