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Adobe® Analytics with SiteCatalyst® Classroom in a Book® by Vidya Subramanian, David A. Schweidel

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5. Engagement Analytics

Lesson overview

In this lesson, you’ll learn to analyze engagement data, which measures how connected visitors feel to your site. This chapter will be particularly helpful if you’re an analyst optimizing the site content or performance or running A/B tests to determine which type of content your audience prefers.

Goals of this section are:

Understanding what you need to measure for engagement analytics

Determining the Adobe SiteCatalyst reports to run based on your analysis needs

Determining the issues that impact the data and the implementation details that affect the data quality

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This lesson will take 60 minutes ...

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