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Adobe® Analytics with SiteCatalyst® Classroom in a Book® by Vidya Subramanian, David A. Schweidel

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4. Acquisition Analytics

Lesson overview

In this lesson, you’ll learn to analyze acquisition data. This will be particularly helpful if you’re an analyst who’s optimizing landing pages or a marketer who’s trying to determine which geographical location to focus your marketing efforts on.

The goals of this section are:

Understanding what to measure to evaluate your success in acquiring customers

Determining which Adobe SiteCatalyst reports to run based on your analysis needs

Identifying issues that impact the data and the implementation details that affect the data quality

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This lesson will take 30 minutes to complete.

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