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Adobe® Analytics with SiteCatalyst® Classroom in a Book® by Vidya Subramanian, David A. Schweidel

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3. Awareness Analytics

Lesson overview

In this lesson, you’ll learn to analyze awareness data. This will be particularly helpful if you’re a channel marketer or a channel analyst who’s optimizing channel performance or focusing on cross-channel and multichannel attribution.

The goals of this section are:

Understanding how to evaluate digital channels to acquire high-quality customers

Understanding the difference between cross-channel and multichannel attribution

Determining which Adobe SiteCatalyst reports to run based on your analysis needs

Identifying issues that impact the data and implementation details that affect the data quality

This lesson will take 45 minutes to complete.

Every day brings new digital marketing channels, offline ...

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