In this lesson, you’ll learn to analyze awareness data. This will be particularly helpful if you’re a channel marketer or a channel analyst who’s optimizing channel performance or focusing on cross-channel and multichannel attribution.
The goals of this section are:
• Understanding how to evaluate digital channels to acquire high-quality customers
• Understanding the difference between cross-channel and multichannel attribution
• Determining which Adobe SiteCatalyst reports to run based on your analysis needs
• Identifying issues that impact the data and implementation details that affect the data quality
This lesson will take 45 minutes to complete.