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Adobe® Analytics with SiteCatalyst® Classroom in a Book® by Vidya Subramanian, David A. Schweidel

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2. Establish Business Strategy and KPIs

Lesson overview

In this lesson, you’ll learn how to think about key performance indicators (KPIs) and how to create a list of KPIs that apply to your business. Ideally, you want to align your entire organization to a shared vision and establish measuring practices to evaluate whether your team achieves the set goals. You’ll also learn how to incorporate this information into Adobe SiteCatalyst.

The goals of this section are to:

Understand your business objectives for the reporting period.

Determine the KPIs, measures, metrics, and segments.

Understand the different types of metrics available in SiteCatalyst.

Include targets, segments, and alerts information in SiteCatalyst.

This lesson will take ...

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