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Adobe® Analytics with SiteCatalyst® Classroom in a Book® by Vidya Subramanian, David A. Schweidel

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A. Implementation Details

Lesson overview

This book has emphasized the reporting and insight capabilities of Adobe SiteCatalyst, both of which require a good tracking framework to ensure accurate and high-quality results. This appendix explains some lesser-known facts about tracking and SiteCatalyst settings.

Joe Christopher, Director of Analytics at Blast Analytics & Marketing, shares his experiences with the popular plug-ins that are used in SiteCatalyst.

The goals of this section are:

Understanding the preliminary work you need to do before a SiteCatalyst implementation

Determining the SiteCatalyst implementation steps pertaining to your website code and the SiteCatalyst JavaScript library and variables

Understanding the setting changes ...

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