Book description
In digital marketing, your goal is to funnel your potential
customers from the point of making them aware of your website,
through engagement and conversion, and ultimately retaining them as
loyal customers. Your strategies must be based on careful analysis
so you know what is working for you at each stage. Adobe
Analytics with SiteCatalyst Classroom in a Book teaches
effective techniques for using Adobe SiteCatalyst to establish and
measure key performance indicators (KPIs) tailored to your business
and website. For each phase of marketing funnel analytics, author
Vidya Subramanian walks you through multiple reports, showing you
how to interpret the data and highlighting implementation details
that affect data quality. With this essential guide, you'll learn
to optimize your web analytics results with SiteCatalyst.
Adobe Analytics with SiteCatalyst Classroom in a Book
contains 10 lessons. The book covers the basics of learning Adobe
SiteCatalyst and provides countless tips and techniques to help you
become more productive with the program. You can follow the book
from start to finish or choose only those lessons that interest
you.
Classroom in a Book®, the best-selling series of hands-on
software training workbooks, helps you learn the features of Adobe
software quickly and easily. Classroom in a Book offers what no
other book or training program does—an official training
series from Adobe Systems Incorporated, developed with the support
of Adobe product experts.
Table of contents
- Title Page
- Copyright Page
- Dedication Page
- About the author
- Acknowledgments
- Advance Praise
- Foreword
- Contents
- About Classroom in a Book
- Getting Started
- 1. Preliminary Work
- 2. Establish Business Strategy and KPIs
-
3. Awareness Analytics
- Assumptions
- Task: Define KPIs
- Task: Analyze marketing efforts effectiveness
- Task: Analyze email marketing campaigns
- Task: Analyze mobile (SMS/MMS) marketing
- Task: Analyze search engine marketing (organic search optimization)
- Task: Analyze paid search engine marketing
- Task: Analyze social media campaigns
- Task: Analyze online display advertising
- Task: Analyze affiliate marketing
- Task: Analyze internal online campaigns
- Task: Understand multichannel and cross-channel visits and attribution
- Conclusion
- Review questions
- Review answers
- 4. Acquisition Analytics
- 5. Engagement Analytics
- 6. Persuasion Analytics
- 7. Conversion Analytics
- 8. Retention Analytics
- 9. External Data Analytics
- 10. Dashboards
- A. Implementation Details
- Index
Product information
- Title: Adobe® Analytics with SiteCatalyst® Classroom in a Book®
- Author(s):
- Release date: May 2013
- Publisher(s): Adobe Press
- ISBN: 9780133416206
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