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Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst) by Shane Closser

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11. Report Distribution

The report distribution features in Adobe Analytics provide a great way to build awareness of your web property’s success. This chapter covers report distribution and dashboards. Often you’ll want to get these reports out to different communities of users and stakeholders within the organization. But having everyone log in to the Adobe Analytics suite to get the information they need would be time and cost prohibitive. Consider what would be involved in doing this—setting up accounts, granting rights to the system, training users, and so on. This can be a painful process if you need to do it for a large population of users.

Instead there is a simple solution: You can set up Adobe Analytics to generate reports and send ...

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