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Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst) by Shane Closser

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8. Persuasion Analytics

Persuasion analytics help decode the decisions of website visitors—what it was that finally convinced them to sign up/buy/register. Once you can identify which areas of your website serve as transitional checkpoints for conversion, you can better use them to your advantage. Plus, you’ll discover low-performing areas to improve.

Content or Pages of Influence

You want to identify content that turns a visitor into a prospective buyer. Merely viewing content doesn’t always translate into a purchase. This section helps identify those areas that are influential. Use these reports to:

Determine what pages and content types drive the most interest on your website. Then you can determine what visitors find most compelling. ...

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