O'Reilly logo

Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst) by Shane Closser

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6. Acquisition Analytics

Acquisition analytics help you know your user base and measure visitor activity. More than likely, one of your KPIs is to increase traffic. To do that, you first have to create a comprehensive view of your audience. The reports in this chapter will help you do that.

Visits

Measures the number of visits to your site in a specified time period.

Use this report to analyze the following:

Visit trends, fluctuations over time

Seasonality of visits

Where visits are coming from (using the segmentation feature for GeoSegmentation and Referring Domain)

1. To run this report, select Site Metrics > Visits.

Image

2. Select a date ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required