Chapter 2. Content Is the Foundation
“Content precedes design. Design in the absence of content is not design, it’s decoration.”
—JEFFREY ZELDMAN
Over the 2011 holidays, Facebook users uploaded photos like crazy. In just a few days, Facebook processed more photo uploads than are contained in the entirety of Flickr. Seriously, that’s a lot of photos.
One unintended consequence of this deluge of photo uploads was a significant uptick in people asking Facebook to remove specific ones. Facebook received millions of these “photo reports,” but they made no sense: moms holding babies reported for harassment, pictures of puppies reported for hate speech, and so on. Roughly 97 percent of these photo reports were dramatically miscategorized.
Facebook’s ...
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