Chapter 9 Tying It All Together
Key Points and Questions
- Marketing actionable intelligence
- Making a vision, mission, and strategy
- The recipe for success
Clifford Siegel's Journey at Lifetime Brands
Clifford (Cliff) Siegel is executive vice president of the global supply chain at Lifetime Brands, Inc. He leads the sales and operations planning (S&OP) process and enables delivery of thousands of SKUs to customers throughout North America and Europe. Always on the road or busy with family, he was hard to catch up with for this book, but I feel his contribution will help support my contention that actionable intelligence through QlikView is a possibility for any size company in any industry.
I met Cliff through a series of coincidences. I met Linda Levine, sales woman for Lifetime Brands in early 2009. She arranged a lunch discussion about sales and operations planning with Dan Siegel, executive vice president, Lifetime Brands. During the discussion, Linda and Dan talked so excitedly about their intelligence tools that we simply had to see them. We went back to their office and Cliff kindly took time out of his day to share the tools with us. The tool was amazing, and he is a true evangelist for actionable intelligence and QlikView.
Several years earlier, Lifetime Brands began using SAP R/3 as its back-end business system.
Following standard SAP implementation guidelines, Cliff and his IT team led the implementation of SAP throughout the enterprise. The key benefits of SAP ...
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