This book is dedicated to those, both past and present, who have been a part of the family that we call the Department of Marketing and Supply Chain Management at the University of Tennessee, Knoxville’s Haslam College of Business. This turns out to be a pretty large family, and it consists of several categories:
• The faculty. Throughout the 50+ years that Marketing and Supply Chain Management have resided in the same department at UT, a parade of smart, insightful, and dedicated scholars have passed through and contributed to the ideas articulated here. Particular dedication to Dr. John T. (Tom) Mentzer, who encouraged us to think about integration.
• The students. Our undergraduate, master’s, and PhD students want to know how they can be successful, ...
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