Section 2
Making Good Decisions
Making good decisions is the ability to leverage the information you have access to, both qualitative and quantitative information, and combine it with good judgment to take decisive action in areas important to your organization.
The first chapter in this section, Innovation—Creating New Products and Services, outlines how you decide what new products and services are needed to fill the unmet needs of your consumers, customers, or clients and how to develop and market them. The second chapter focuses on data-based decision making. Specifically it illustrates both quantitative and qualitative analysis techniques ...
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