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Achieving High Performance by Pippa Bourne, Michael Bourne

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Networking

Networking is about establishing groups of contacts that will add value to your business and career. It is a two-way process in which you must give to receive. Building good relationships will give you a competitive edge, but for many people, the thought of going out to make contacts is awkward and artificial.

Valuing networks

Research carried out by American social psychologist Stanley Milgram suggested that most people are connected to one another through a chain of just six acquaintances. Networking gives you access to a wealth of knowledge and expertise; it allows you to gain competitive information, build your reputation, and even get your next job. And as you progress in your career, who you know becomes increasingly, and sometimes ...

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