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Achieving High Performance by Pippa Bourne, Michael Bourne

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Communicating Successfully

Communication is about sharing and receiving information through a variety of channels, from formal presentation to general conversation, emails, reports, and letters. How you communicate, and the channel you use, say something about you—so take care!

Knowing your audience

The first lesson in effective communication is to think about your audience: the person reading your email or report or listening on the other end of the telephone. Communication is a two-way process and your job is to make it easy for that person to understand and focus on what you are saying or writing. Think about their level of knowledge of the subject, whether they are likely to understand technical terms or jargon you may be using, and what ...

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