Part 3

Reading Financial Reports

IN THIS PART …

Discover the inside story of how financial reports are put together. (It’s not as bad as making sausage, but there are several messy details.)

Understand what’s required to make a financial report ready for release.

Find out how outside investors in a business — the owners who aren’t on the inside managing the business — use financial statement analysis techniques and ratios to interpret profit performance and financial condition.

Get the lowdown on the more detailed and highly confidential accounting information managers of the business need for identifying problems and opportunities — in short, for running the business.

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