Chapter 3

Drawing Up a Business Plan to Secure Cash

In This Chapter

arrow Examining the four basic parts of a business plan

arrow Creating a business plan, from idea through development

arrow Including reliable third-party info in your business plan

arrow Remembering to use data that's complete, accurate, reliable, and timely

Whether a business is a start-up or a mature operation, a clear and concise business plan is an essential tool to assist businesses with securing cash, managing their operations, and protecting their interests.

This chapter provides the basic understanding and tools needed to develop a viable business plan, which is translated into economic value via the production of financial forecasts and projections. The planning process described in this chapter includes numerous elements. This chapter discusses obtaining current market information (on the potential demand for a new product and what price the market will support) and evaluating personnel resources (to ensure that proper professionals are available to support a business). Another issue addressed is determining how great operational ...

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