Account-Based Marketing For Dummies

Chapter 23

Ten ABM Thought Leaders to Follow

IN THIS CHAPTER

B2B marketing and technology masters

Account-based marketing mavens

Social sellers and stellar sales people

Account-based marketing is the culmination of many facets of B2B marketing, sales, and technology. Across the industry, marketers and salespeople look to social media for guidance on initiating ABM and implementing it successfully at their own companies. The best and brightest B2B thought leaders are active on Twitter, LinkedIn, and their own websites. This chapter presents some of the top account-based marketing experts who can help guide you on your way to doing ABM at scale.

Jill Rowley

Jill (@jill_rowley) is more than just the queen of social selling. She’s the master of the #SocialSelling universe. Jill held top positions at Salesforce, Eloqua, and Oracle before launching her own consultancy. Jill says she’s a sales professional trapped in a marketer’s body, and that she eats failure for breakfast so she can dine on success for dinner. Forbes magazine named Jill one of the “Top 30 Social Salespeople In The World,” and she isn't slowing down.

Jill’s definition of account-based marketing starts by engaging the right contacts on social media. According to Jill, social selling includes using social networks to research and build relationships that drive revenue. Social selling is all about “social proximity,” or degrees of separation based on social networking. Her B2B marketing and sales framework includes ...