How You Can Help
Make the Connection Between Behaviors and Brands
Individuals often have difficulty understanding how all of their behaviors come together to leave others with an overall impression of who they are as people and how they operate as professionals. One of the most important coaching roles you can play is to help your team members get a clearer grasp of their most dominant brand attributes or those behaviors that tend to characterize them in the minds of others.
One tool you can use for doing this is the Personal Brand Matrix introduced in Chapter 6 of the Participant's Guide. The matrix helps individuals identify both those task-based attributes that are associated with how they are viewed as competent performers and those people-based ...
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