Accelerating Your Development as a Leader: A Guide for Leaders and Their Managers

What a Personal Brand Communicates

Your personal brand can be thought of as that combination of behaviors, appearance, and communication patterns that others readily associate with you. Your personal brand can also be viewed as:

• The overall reputation that you have established both with others inside your organization and with key external contacts, such as customers, suppliers, or board members
• Those adjectives that these individuals would be most likely to use when describing you to others
• Your unique personal signature, the way that others come to know and define you

When a brand is very strong or weak, a person's brand signature spreads out before him like the shock waves of an earthquake, establishing a defining context for the expectations ...