Accelerating Your Development as a Leader: A Guide for Leaders and Their Managers

Create Opportunities to Leverage Your Brand

So far I have discussed the importance of taking steps to strengthen your brand. It is equally important to be able to determine the kinds of situations in which your particular brand profile provides the best “value-add” to your organization and then work to create those situations in your work experience. Take a minute to review Table 6.2, the Brand Application Table. The left-hand column provides descriptions of the six strong brand profiles that I have covered in this chapter that could support the career development of any professional. The middle column suggests the types of work situations in which each profile could be applied for maximum advantage. The right-hand column provides caveats or ...