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Accelerating Customer Relationships: Using CRM and Relationship Technologies™ by Ronald S. Swift

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Chapter 13. The Strategic View of Data Warehousing and CRM

 

When your strategy is deep and far reaching, then what you gain by your calculations is much, so you can win before you even fight. When your strategic thinking is shallow and near-sighted, then what you gain by your calculations is little, so you lose before you do battle.

Much strategy prevails over little strategy, so those with no strategy can only be defeated. So it is said that victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.

 
 --The Art of War, —Sun Tzu

During the mid-1990s, a group of our associates fostered strategic thinking in the use and application of Information Technology. One of the great thinkers and documenters ...

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