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Accelerating Customer Relationships: Using CRM and Relationship Technologies™ by Ronald S. Swift

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Chapter 11. The @ctive Data Warehouse

 

“As the world of electronic commerce and CRM increases velocity... strategic leadership forges the potential of operational and analytical systems as being one entity for everyone to access and use to service their customers.”

 
 --Dr. Stephen Brobst “Strategies for Managing Customer Information” Presentation at Partners Conference, Orlando, 1999.

A New Breed of Decision Support

The development of @ctive data warehouse implementations change the landscape of advanced decision support in competitive business environments. This will also become true in the governmental applications, and the immediacy in decision-making required in the new millennium.

The implications of actionable decision support capabilities are ...

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