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Accelerating Customer Relationships: Using CRM and Relationship Technologies™ by Ronald S. Swift

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Chapter 10. Implementing Privacy and Customer Views

Applying the Privacy Policies to a Data Warehouse for CRM

Why the Platform for Privacy Preferences (P3P)?

The emerging P3P standard (Platform for Privacy Preferences) is to provide a standard means of implementing privacy controls in electronic commerce. A first draft was issued on May 19, 1998. There are updates which you should access and study in relation to your situation and needs.

The purpose of P3P is to provide a standard mechanism whereby Web-users supply personal information to Web sites and specify privacy rules to be followed by Web sites they visit. Briefly, P3P consists of three major elements:

  1. A personal profile detailing both personal information and privacy rules regarding usage ...

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