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Accelerating Customer Relationships: Using CRM and Relationship Technologies™ by Ronald S. Swift

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Chapter 9. Data Privacy: Ensuring Confidence

The Need for Data Privacy

Many of us receive phone calls from telemarketing firms citing information which was provided by their contracting firms through the Internet, financial applications, credit bureaus, mailing lists, surveys, and the like. We are stunned by certain facts that these firms may know about us. Therefore, during the creation and administration of databases there needs to be a clear set of policies, procedures, and guidelines for the collection, usage, dissemination, and administration of customer information and of our choices about the data.

Privacy is the subject of mounting public concern worldwide. While it has been a background issue for database administration, especially in relation ...

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