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Accelerating Customer Relationships: Using CRM and Relationship Technologies™ by Ronald S. Swift

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Chapter 5. The Stages of Growth for CRM and Data Warehouse

The World Is Transforming from an Information Systems and Networking Era to One Based on Relationship Technologies with Customer-Centricity.

Leveraging CRM and Data Warehouse: Stages of Learning

Successfully using Relationship Technologies is a continually evolving learning process. The stages that make up the management maturity process are interdependent, interrelated, and the continuous learning becomes highly valuable to an organization over time. These periods of time can be shortened, as we will see, through an early understanding of the future maturation actions, experiences, and combination by learning of management. Knowing the future, based on historical experiences of the past, ...

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