O'Reilly logo

Accelerating Customer Relationships: Using CRM and Relationship Technologies™ by Ronald S. Swift

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4. Learning from Information: Data Mining

The World of Learning from Information Itself

Data Mining and Knowledge Discovery are receiving increasing attention in the business and technological press, among industry analysts, and among corporate management.

Note

Data mining is the process of extracting and presenting new knowledge, previously undetectable, selected from databases for actionable decisions.

More and more managers are using data mining to help solve their most critical business problems—for example, to increase market share, to improve internal productivity, or to gain a competitive edge. Ken O’Flaherty, of NCR in San Diego, a long-time decision support developer and implementor, creator of new data mining solutions, and now a ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required