Accelerating Customer Relationships: Using CRM and Relationship Technologies™

Chapter 4. Learning from Information: Data Mining

The World of Learning from Information Itself

Data Mining and Knowledge Discovery are receiving increasing attention in the business and technological press, among industry analysts, and among corporate management.

Note

Data mining is the process of extracting and presenting new knowledge, previously undetectable, selected from databases for actionable decisions.

More and more managers are using data mining to help solve their most critical business problems—for example, to increase market share, to improve internal productivity, or to gain a competitive edge. Ken O’Flaherty, of NCR in San Diego, a long-time decision support developer and implementor, creator of new data mining solutions, and now a ...