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Academic Ethos Management by Agata Stachowicz-Stanusch

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Chapter 4

Communicating Core Values of Academic Ethos

Involvement of Top Management of Higher School in the Process of Academic Ethos Management

As a leader, a college or university president may define the core values of a university and write them in the form of core values statements, but until he or she starts the communication process concerning those values and makes an effort to inculcate them into an academic community, implementation of those values will be a very hard or unfeasible task.

Many tools for core values communication exist, but the most significant and effective is through an example, a way of conduct that top management exhibits. If punctuality is the main feature of an organization, it is unacceptable for top management ...

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