Chapter 2

Discovering and Developing the Core Values of Academic Ethos

How Should the Values of Academic Ethos be Discovered? Who Should do This? And How Should it be Done?

The first step toward academic ethos management is to discover the core values that constitute it. Collins said: “You can only discover them. Nor can you ‘install’ new core values into people. Core values are not something people ‘buy into’. People must be predisposed to holding them.”1

Core values exist as an internal element that is strongly independent from the external environment. They are a small set of timeless values that do not require external explanation; they are of recognizable worth and importance for organizational members. They are inspiring for them but ...

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