Academic and Professional Publishing

Academic and Professional Publishing

by Robert Campbell, Ed Pentz, Ian Borthwick
Released September 2012
Publisher(s): Chandos Publishing
ISBN: 9781780633091

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Book description

Academic and professional publishing represents a diverse communications industry rooted in the scholarly ecosystem, peer review, and added value products and services. Publishers in this field play a critical and trusted role, registering, certifying, disseminating and preserving knowledge across scientific, technical and medical (STM), humanities and social science disciplines. Academic and Professional Publishing draws together expert publishing professionals, to provide comprehensive insight into the key developments in the industry and the innovative and multi-disciplinary approaches being applied to meet novel challenges.

This book consists of 20 chapters covering what publishers do, how they work to add value and what the future may bring. Topics include: peer-review; the scholarly ecosystem; the digital revolution; publishing and communication strategies; business models and finances; editorial and production workflows; electronic publishing standards; citation and bibliometrics; user experience; sales, licensing and marketing; the evolving role of libraries; ethics and integrity; legal and copyright aspects; relationship management; the future of journal publishing; the impact of external forces; career development; and trust in academic and professional publishing.

This book presents a comprehensive review of the integrated approach publishers take to support and improve communications within academic and professional publishing.

  • Brings together expert publishing professionals to provide an authoritative insight into industry developments
  • Details the challenges publishers face and the leading-edge processes and procedures used to meet them
  • Discusses the range of new communication channels and business models that suit the wide variety of subject areas publishers work in

Table of contents

  1. Cover image
  2. Title page
  3. Table of Contents
  4. Copyright
  5. List of figures and tables
  6. About the authors
  7. Chapter 1: Introduction: overview of academic and professional publishing
    1. Abstract:
    2. Introduction
    3. Trends in journal publishing
    4. The four phases of the ‘modern journal’
    5. The rise, fall and rise in circulation
    6. Current status
    7. Electronic publishing
    8. Journals and data
    9. A dark cloud
    10. The future
  8. Chapter 2: Peer review in a rapidly evolving publishing landscape
    1. Abstract:
    2. Introduction
    3. Peer review as the foundation of the primary literature
    4. The peer-review process
    5. Evaluation and decision-making
    6. New models of peer review
    7. Post-publication review and evaluation
    8. Conclusion and outlook
  9. Chapter 3: The scholarly ecosystem
    1. Abstract:
    2. Introduction
    3. Funding of research by governments, business and other organisations
    4. Research and researchers
    5. Communicating research
    6. Competition and collaboration
    7. Looking forward
  10. Chapter 4: The digital revolution
    1. Abstract:
    2. Introduction
    3. Online publishing platforms
    4. Web 2.0
    5. Workflow integration
    6. Mobile devices
    7. Semantic technology
    8. Publisher interests in semantic technology
    9. Conclusion and outlook
  11. Chapter 5: Publishing and communication strategies
    1. Abstract:
    2. Introduction
    3. Strategic developments in the scientific and academic publishing industry
    4. Product development vs. market development
    5. The Tao of Academic Publishing
    6. Acknowledgments and sources of further information
  12. Chapter 6: Development of journal publishing business models and finances
    1. Abstract:
    2. Introduction
    3. Business models for scholarly journals
    4. Bundling and multi-journal packages
    5. Consortia
    6. Pay-per-view purchase and rental
    7. Digital archives and back files
    8. Hybrid open access
    9. Author self-archiving and institutional/subject repositories
    10. Cost management
    11. Financial management and performance
    12. Profit and loss (P&L) statement
    13. Balance sheet
    14. Cash flow
    15. Journals as a portfolio
    16. Conclusion and outlook
  13. Chapter 7: Development of book publishing business models and finances
    1. Abstract:
    2. Introduction
    3. The impact of digitisation and digital publishing
    4. The stakeholders and market drivers of digital book publishing
    5. The shape and development of new book publishing business models
    6. Conclusion – the future of ‘stuff’
    7. Acknowledgement
  14. Chapter 8: Editorial and production workflows
    1. Abstract:
    2. Introduction
    3. Advances in formats and in editorial and production workflows
    4. Metadata and XML-based processing
    5. Electronic production workflows
    6. Business process management and IT systems development
    7. Quality assurance
    8. Conclusion and outlook
  15. Chapter 9: Electronic publishing standards
    1. Abstract:
    2. Introduction
    3. Standards development
    4. Key standards in electronic publishing
    5. Conclusion
  16. Chapter 10: Citation, bibliometrics and quality: assessing impact and usage
    1. Abstract:
    2. Introduction
    3. Quality, impact and popularity
    4. Citation indices
    5. Journal impact metrics
    6. Backlash against citation metrics
    7. Strategic journal development
    8. The ‘early view’ effect
    9. Open Access (OA) and citations
    10. Author metrics
    11. The future of research performance metrics
  17. Chapter 11: Relating content to the user
    1. Abstract:
    2. Introduction: user experience in the publishing industry
    3. Researcher workflow: insights from market and user research
    4. Interactivity, personalization and dialogue
    5. Metadata and text mining
    6. Interoperability and workflow support
    7. Authority, versioning and trust
    8. Conclusion and outlook
  18. Chapter 12: Sales, licensing and marketing
    1. Abstract:
    2. Introduction
    3. Fundamentals of a publishing business
    4. Understanding the market
    5. The development of pricing models
    6. The role of the publisher in adding value
    7. Conclusion and outlook
    8. Acknowledgments and sources of further information
  19. Chapter 13: The evolving role of libraries in the scholarly ecosystem
    1. Abstract:
    2. Introduction
    3. The move to digital collections
    4. The changing role of libraries2
    5. The triple helix, research funding and libraries
    6. Where next? Discovery and the role of libraries
  20. Chapter 14: Publishing ethics and integrity
    1. Abstract:
    2. Introduction: why should publishers be concerned about ethics?
    3. What can go wrong if scholarly publishing is unethical?
    4. What can publishers do to prevent, detect and respond to research and publication misconduct?
    5. How should editors and publishers respond to allegations or suspicions of fraud and misconduct?
    6. What role should publishers play in setting journal policies?
    7. The relationship between publishers and journal editors
    8. Why being ethical makes commercial sense
    9. Conclusions and outlook
    10. Sources of further information
  21. Chapter 15: Legal aspects and copyright
    1. Abstract:
    2. Introduction
    3. Copyright basics
    4. Role of copyright in the digital age
    5. Publishing agreements
    6. Creative commons and similar licences
    7. Piracy issues and enforcement routes
    8. Conclusion and outlook
  22. Chapter 16: Relationship management
    1. Abstract:
    2. Introduction
    3. Establishing a formal relationship: contracts, obligations and responsibilities
    4. Collaborative journal development
    5. Adopting an account management approach
    6. Managing the people in a relationship
    7. Winning and retaining publishing contracts
    8. Summary
  23. Chapter 17: Does journal publishing have a future?
    1. Abstract:
    2. Introduction
    3. Key Question 1: Research behaviour: will researchers still communicate and be evaluated by journal publication?
    4. Key Question 2: Technology: will tools develop that make the current journal obsolete?
    5. Key Question 3: Business models: will there be any viable business models to sustain publishing operations with net returns?
    6. Key Question 4: Political Zeitgeist: will public (political) attitudes regarding the Internet make publishing impossible?
    7. Conclusions
  24. Chapter 18: External forces and their impacts on academic and professional publishing
    1. Abstract:
    2. Introduction
    3. Abundance and absorption: the reality of a ‘flat’ information world
    4. Customer demands and preferences
    5. Devices and mobility
    6. Business model pressures
    7. Workflows and use-cases
    8. Metrics and meaning
    9. Source of stability
    10. Trends worth watching
    11. Conclusion
  25. Chapter 19: Career development in academic and professional publishing
    1. Abstract:
    2. Introduction
    3. Entry routes
    4. Subject expertise and skills
    5. Qualifications
    6. The value of a publishing qualification
    7. Internal and external training courses for publishing staff: learning on the job
    8. Occupational standards
    9. Career development in post
    10. Current and future skills
    11. Resources
    12. Acknowledgements
  26. Chapter 20: Epilogue: trust in academic and professional publishing
    1. Abstract:
    2. Introduction
    3. Trust in scholarly publishing
    4. How do publishers establish trust?
    5. Stewards of content
    6. What about business models and costs?
    7. What about small publishers?
    8. Identification of content and people
    9. Conclusion and outlook
  27. Index

Product information

  • Title: Academic and Professional Publishing
  • Author(s): Robert Campbell, Ed Pentz, Ian Borthwick
  • Release date: September 2012
  • Publisher(s): Chandos Publishing
  • ISBN: 9781780633091