About the Authors
George Colombo has a well-deserved reputation for making technology topics accessible to general audiences. His book Sales Force Automation was published in 1993, and many industry observers consider it the starting point for today’s multi-billion dollar customer relationship management industry. George has written for a number of business and computer industry publications, including Computer Reseller News, VARBusiness, Selling, and Sales and Marketing Management. George spent two years as the host of TEN-TV’s Spotlight Microsoft, a weekly television show for Microsoft developers. George was also the executive producer for Conversations with Industry Innovators, an audio interview series he produced for IBM. He produces podcasts ...
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