23. Integrating eBay Auctions into an Existing Business
In this chapter
If your eBay business gets big enough, you may be tempted to open a brick-and-mortar storefront, as well. Or, if you're already an established retailer, you may be wondering how you can supplement your existing business with sales from eBay auctions.
Either situation gives rise to the same set of challenges. In short, you need to determine just how to integrate eBay auctions into a non-online business.
It's all a matter of strategy.
Creating a Dual-Channel Sales Strategy
Where you sell your ...
Get Absolute Beginner's Guide to Launching an eBay Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
