Developing a mission statement that is widely shared and used effectively provides a number of benefits to an organization. It creates unity of action and motivation and answers the question “What are results?” Answering this question is especially difficult.
Many mission statements are simply mottoes and do not influence the actions of participants. What a waste of an opportunity to develop a useful management tool. A mission statement can be used to effectively allocate the time, talents, and resources of all the people in an organization.
A good mission statement can create unity of effort and prevent the organization from going out of alignment, especially ...