References
Chapter 1: Welcome to the Social Age
Stan Phelps. What’s Your Purple Goldfish? How to Win Customers and Influence Word of Mouth. (Cary, NC: 9 Inch Marketing, 2012).
Tim Nudd. “How a Fan Post on Panera’s Facebook Page Got Half a Million Likes.” August 14, 2012. Accessed August 5, 2013. http://www.adweek.com/adfreak/how-fan-post-paneras-facebook-page-got-half-million-likes-142716.
Chapter 2: The Customer Holds All the Cards
“United Breaks Guitars.” Wikipedia. Last updated February 27, 2014. Last accessed March 1, 2014. http://en.wikipedia.org/wiki/United_Breaks_Guitars.
Pete Cashmore. “Southwest Tweets, Blogs Apology to Kevin Smith.” ...
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