A World Gone Social

Introduction

The Industrial Age is dead.

Welcome to the Social Age.

Social media has proven to be an insurmountable market force, changing how we innovate, collaborate, serve our customers, hire and develop team members, motivate others toward a common mission, communicate with stakeholders, display our character, and demonstrate accountability. This isn’t change for the sake of change. Neither is this change to fine-tune the status quo, as we saw in the twentieth century with Six Sigma, Total Quality Management, and the Lean movement, which simply helped bureaucracies function at a more efficient, profitable level. This is real, systemic change. ...