CHAPTER 7
The Death of Large
We’ve already seen that social collaboration will change—is changing—life as we know it.
Fueled by changes in our global economy, the way we now view work and the widespread distrust we have of large enterprises, the time for a global change came sooner than most people expected. Despite our collective surprise, however, we now know social media as the catalyst that will bring an end to the way legacy enterprises act, lead, operate, and profit.
THOSE UNWILLING TO CHANGE WILL CEASE TO EXIST
For many, the Social Age will lead to their demise; those unwilling to change will cease to exist.
Sound far-fetched? Even ridiculous? Stick with us while we build this statement out.
We’ll start with a quick overview:
Be nimble ...
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