10Buying or Leasing a CarBe Prepared for Traditional Negotiating Tactics, or Change the Way You Negotiate
I was just thinking how much you can tell about a person from such simple things. Your car, for instance.
—I. BEZZERIDES, KISS ME DEADLY
When KPMG executive Terri Santisi went to a local automobile dealership to lease a Land Rover, she knew exactly what she wanted and, based on her research, approximately what it should cost. Eventually a salesperson came up to her. She gave him her business card, so he knew she was a senior executive with one of the largest consulting firms in the country. She told him exactly what car she wanted and with what options. She also let him know that she was prepared to lease the car that day. Then she asked ...
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