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Render: Design Principles for Professional Slides

PowerPoint is structured to take advantage of the design principles I share in this book. The software encourages the application of these best practices. Applying what you learn in this section increases the professionalism of your presentation and improves the odds that your content will be understood and remembered.

There are seven elements of art (line, shape, form, space, texture, color, and value) and seven principles of design (pattern, balance, emphasis, contrast, unity, rhythm, and movement). Design principles explain how an artist uses the science of aesthetics to control the viewer’s experience. For the purposes of learning PowerPoint, here are my nine design principles. They’re a ...

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