A Strategic and Tactical Approach to Global Business Ethics, Second Edition

A Strategic and Tactical Approach to Global Business Ethics, Second Edition

by Lawrence A. Beer
Released January 2015
Publisher(s): Business Expert Press
ISBN: 9781631570728

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Book description


The inclusion of ethically driven elements into the strategic planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity, and to whatever degree or scale, are increasingly coming into contact with differences in morally applied decision making that affects their operational success and sustainability. The  choices made require the use of clear and unambiguous codes of conduct for embedded managers abroad. The  implementation of a properly administered code, coupled with a program of corporate social responsibility (CSR), can add value
to a company, while its misapplication or exclusion can diminish value.

Product information

  • Title: A Strategic and Tactical Approach to Global Business Ethics, Second Edition
  • Author(s): Lawrence A. Beer
  • Release date: January 2015
  • Publisher(s): Business Expert Press
  • ISBN: 9781631570728