Organization

Although no single text can discuss every statistical procedure, this book covers the statistics that are most commonly used in research in psychology, sociology, marketing, organizational behavior, political science, communication, and the other social sciences. Material covered in each chapter is summarized as follows:

Chapter 1, Basic Concepts in Research and Data Analysis, reviews fundamental issues in research methodology and statistics. This chapter defines and describes the differences between concepts such as variables and values, quantitative variables and classification variables, experimental research and nonexperimental research, and descriptive analysis and inferential analysis. Chapter 1 also describes the various ...

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